Question:
It would probably save hardware, software, and ad space by rounding off to the next cent. Offhand, I can't think of anything else in retail that is priced to "one-tenth cent."
Answers:
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It has been going on as long as I can remember and that is back to the 50's. It's an old marketing trick to make things seem cheaper than they actually are. For the same reason most stores have prices ending in nine (9). Like 59 cents, 99 cents It just makes us think it costs less.What causes potholes in the streets?
Besides that, it is always in small lettering, so in a way it is just like the small print in the TV commercials they have at the bottom that you can never read because they have it so small and then just flash it up there for a second.
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I believe 1/10 of a cent is part of the taxes. Just one more way for the government to get the extra pennies.the same reason most prices in stores ens in .99 , to squeeze the extra cent/dollar out of you...
yeah but have you ever bought gas by pumping it and it being priced to the 1/10 cent after pumping?
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Truthfully, this is done to entice people to buy gas as most people forget about the 9/10ths cent listed on the sign (makes them think they are getting a discount..like the 99 cent stores).. so gas at $2.759 sounds better to people than $2.760
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