Question:
Every Sunday I see ads for new vehicles that are thousands of dollars off the MSPR. I saw an ad in last Sunday's paper for 2006 or 2007 Ford Explorer for a little for than $21,000 the MSPR about $26,000. The ad mentioned that there were only two at this price and that the price included a $5,000 rebate. I realize that there may only be one or two at this price.
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Do I just have to be the first person on the lot Sunday morning to get this vehicle or is this a sham? I really want to know if it's worth my time.
Answers:
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Read the fine print. If it lists a stock number it is one specific car offered at that price. Beware of some of the tricks used in the ad.anyone selling their car, budget 4,000 or less?
The small print may have things like "plus tax, tags, freight, and a $XXX.xx "processing fee.
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Another trick I see is a car is is listed for a low price " after rebate and $3000.00 cash or trade" This means that the price they are listing is after you pay $3000.00 down, so the real price is $3000.00 more than advertised.
Go to http://www.edmunds.com and do your homework, and avoid dealers that try to run ads like that!!
Read the fine print, but there are strict advertising guidelines that don't allow car dealers to pull things out of thin air. The key phrases are "up to" in regards to rebates, and "plus freight, tax, and license" in getting to the actual bottom dollar. That being said, bring the ad with you, as it probably has a stock number listed, and as you said, be the first person there on that vehicle.
Those are teaser ad's .... they usually have one or two at that price, read the small print there should be a stock number listed or an astrick. In some cases it may also be a demo car, one that a salesman has been driving. There are heavy rebates on 2006 SUV's, check www.edmunds.com for a good price and info or you can use an Auto Broker.
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I dont think that many people are gonna rush in, but you are right. There are usually only a select few, like in orange, or some odd color. These cars may not be fully loaded as well, jsut check them out it doesnt hurt.The Ad's do not apply to everyone, some have owner loyality or military discount included. Most of us advertise the least expensive vehicle in its model...........some may even have prior damage.........If you see a stock number in the ad...run READ the small print and judge for yourself.
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It has been my experience that every time I went to the dealership to investigate a "loss leader" advertised deal, they would do any thing to sell me another vehicle. The last was a Kia Rio ad for $5995 brand new. Well the car was not on the lot, and they said it had no AC (I am in a desert area), but when I insisted that they sell me the car, they insisted that it was just sold a few minutes before to the person that was out driving it. I never saw the car or the purchaser. The next car in price was over $11,000. I believe that most of these ads are deceptive and misleading. Perhaps outright lies if I could be as bold.Should I buy a 2002 Ford Mustang with 110,000 miles?
everyone here is right so far. And there are tons of things to take into consiration....(as was stated) model, trim level, other options, rebates that may or may not apply to you, if you qualify for a-plan, your trade-in or downpayment, etc.can any one plz email me if they know any car dealor or auction hall which does salvage cars?
YES, that vehicle can be purchased at that price. IF all the criteria are met. They were mentioned before, but some of the "rebates" may include:
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Retail Bonus Cash,
Owner Loyalty
Military Discount
Mobility Discounts
College Student Discounts
Matching downpayment from the manufacturer
and private offers that the dealer can "assume" that you qualify for. For example, sometimes diesel owners get special discounts on a new diesel, maybe as an owner of a sedan, the manufacturer will give you some bonus cash toward an SUV or Truck.
I see ads on Cable from the detroit area that quote "a-plan" price. (Which is what employees of the manufacturer pay for the vehicle, not what you "the general public" will pay)
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And not only all of that, but maybe this particular unit they are willing to sell at a "loss" just SO they can advertise it for such an incredibly low price. As another answerer said...that means they will do all they can to steer you away from it.
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USUALLY these models are manual transmission 2-wheel drive, no AC, base models... Once you say you want a 4x4 unit with power windows, locks, air, cruise, tilt and CD player...then you're talking a $31k vehicle.
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But the point is.....you came in the door, and they have an opportunity to sell to you.
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To, be fair, though...Walmart does the same thing. The endcaps of wal-mart isles are filled with items at a GREAT price. Once you stop and look at the item, though....you notice that its smaller than what you really need, or its missing some features...Oh, wait...down the isle...there it is. The perfect item. And look, its NOT on sale. But the price leader got you looking.
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The only way to beat them at this game is to be there at least an hour before the open, making SURE you are the first person, stand at the door, and when they open, rush in with ad in hand and say you want that advertised car.Then, they cannot pull that "sorry, it's sold" crap.
My buddy has done this on two occasions and got the car both times.
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