Why are vespas used so much in italy?

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If you mean Vespa in particular, not moped in general, that's because Vespa along with Lambretta became a symbol of the economic "boom" (rebirth) starting from 1955; they became popular, a sort of status symbol, along with FIAT 500, which because of its low price made cars available to everybody. Piaggio is an Italian successful brand, it's appeal still present, although other brands, Italian (like Aprilia) or foreigner (mainly Japanese) are now also popular and Italy is not so strongly related to Italian-made products just because their Italian, compared to other nations (Italian made cars market share in Italy, for instance, is 25%); still, Vespa, apart from being top tech in the world (although I think Aprilia are better by this point of view), were also popular because of their feeling, but nowadays they simply start as "THE" mopes, for cultural/historical reason.

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Because they are made there. They are cheap transport. They can cope with the horrendous traffic there.

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As a cheap method of transport in traffic congested towns and cities of which Italy has many. They are also a home grown product.

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Most of the roads in Italy are very narrow and cobbled. It is much easier to negotiate on a small mode of transport. Also, one way streets are often treated as two way, so a Vespa makes it easier to skip the wrong way up the road.

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in the towns and cities the streets can be very narrow and so they are very usefull.. also children from 14 can have mopeds with no gears so all the kids have them..
where i live it's not the vespa.. wasp in italian.. but the ape...bee in italian. that rules.. these are little 50cc three wheeled pick-up trucks made by piaggio who also make the vespa..

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culture in a society causes using some products much more. for example VW Beetle used for many years in USA. many people all over the world used this car and even loved it. this VW was very successful in Germany, its origin. but in the USA, VW Beetle was a part of casual culture.

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Vespa is one of the best made motorscooters. They are are extremely good on milage. In the U.S. you canget one for around 100 bucks a month with insurance costing 100 bucks a year & gas costing maybe 10 bucks a month. It's a wonder that someone doesn't own one rather than the other way around.

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They are the most easiest mode of transportation in italy as they don't have much wider roads that we do have in britain or in america,and also they are very easy to ride as well as comfortable,they are able to skip through busy traffics,and now- adays they are becoming a FASHIONABLE stuff over there in ITALY,as everyone knows ITALY is one of beautiful countries in the world,they do hav a lot of old buildings,like wise they preserve this old stuff they once invented.....

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Same reason Chevies are used so much here in the U.S.

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Because Italian women look damn sexy on them.

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At the end of WW II Vespa stepped in with cheap, reliable trasportation for the Italian public. Not only are they home-grown, but they became part of the culture.

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You've never fooled around until you've done it atop a parked Vespas on warm Italian evening with only stars above watching.
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